It's funny how little attention copywriters give to their signatures. The truth is, your signature, if not done in a professional manner, can actually take away your credibility and ultimately, your sales. Signatures are very important to the sales copywriting process. In this article I'm going to show you how to make signatures that really get your prospect's attention. They take a little bit of work, but in the end...they are worth the time and effort. Keep reading to find out the best ways to get great sales copy signatures.
The absolute best way is to actually create the signature by hand. This isn't as hard to do as you might think. What you do is get yourself a blue marker. You want your signature to be in blue because it has been tested that blue signatures work best. Then, get yourself a plain piece of white paper. Don't use lined paper. On this plain piece of paper, sign your name the way you would normally sign it. Try to make it as legible as you can, but if it's not, that's okay. The more it looks like a real signature, the better.
After you have signed your name, get out your scanner. Most printers today have built in scanners. If not, invest in one. It will be one of the best investments you've made online. Take the piece of paper with your signature and scan it. Save it as a JPEG. Don't save it as a GIF because you only get 256 colors with GIF images. You want to retain as much of the color of the signature as possible.
On the spot of the sales page where you would put your signature, insert the image that you scanned. To keep things simple, name the file sig.jpg. You'll know what it is. If you're going to have different signatures for different sales pages, then you might want to repeat this process several times. And of course if you use pen names for any of your niches, you're going to want to sign all your pen names as well.
This process will give you the absolute most unique and professional signature for your sales pages...one that your prospects WON'T forget.
For more copywriting tips, check out the resource in my signature. It'll turn you into a copywriter in no time flat. Plus you'll be able to fire your copywriter and save thousands on copywriting expenses.
To YOUR Success,
Steven Wagenheim
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