Wednesday, January 30, 2013

Adjective Order - Teach Your Students the Correct Order of Adjectives

Did you know that when more than one adjective is used in a sentence, that they need to be written in a specific order?

Most English speakers, including your students do this automatically. When they speak or write they use what sounds correct to guide the order of adjectives. They know that "the brick last house" sounds odd and can quickly and confidently adjust it to "the last brick house". This is fine for commonly used adjectives.

However, if your students need to use adjectives that are not as common, especially ones that are not used in everyday conversation, it can be very difficult for them to determine what the correct adjective placement is.

Adjective Order - Teach Your Students the Correct Order of Adjectives

Give your students opportunities to explore and practice how adjectives should be placed in a sentence and their skills and confidence will increase.

Here is the correct order for adjectives.

1) OPINION (lovely, useful)

2) SIZE (big, enormous)

3) AGE (mature, ancient)

4) SHAPE (square, oval)

5) COLOR (red, burgandy)

6) ORIGIN (American, English)

7) MATERIAL (wooden, cotton)

8) PURPOSE (typing, sun)

Use these exercises to get your students practicing adjective placement.

1) Write the order of adjectives on the board and ask your students to suggest examples. Write two examples for each type of adjective.

2) Ask your students to copy what you have written on the board and include two more examples for each adjective type.

3) Write 3 or 4 adjectives on the board and ask your students to use all of them in a sentence. Here are some adjectives that you could use (hairy, big, yellow), (cold, silver, English), (roasted, salty, chilli), (fluffy, young, white). This activity could be done a few times.

4) Write 3 or 4 adjectives on the board. Include one or two words that your students will not know. Here are some examples (re-hydrated, orange, African), (dusty, brown, marsupial), (acidic, salty, Greek). Ask your students to look the words that they don't know up in a dictionary and then use all the words in one sentence.

5) Ask you students to find three examples of adjective order in books that they have been exploring in class.

6) Write a sentence on the board that includes at least three adjectives. Ask your students to write the opposite of that sentence. When they do this it will become clear that even though the meaning of the adjectives can change dramatically the order of adjectives stays the same.

For example, "The boy saw the long, dusty, dirt road" becomes "The boy saw the short, clean, concrete road".

Adjective Order - Teach Your Students the Correct Order of Adjectives
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Print out an adjective order worksheet and link to other adjective resources for the classroom at
http://www.free-teacher-worksheets.com/adjective-order.html

Find a wide range of free printable classroom resources at
http://www.free-teacher-worksheets.com/

Friday, January 25, 2013

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on millions of articles that have produced millions of monthly page views in my article content lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Writing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest":
http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article writing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

Wednesday, January 23, 2013

Top Ten Tips for Writing a Professional Overview or Biography

A professional biography or overview, showcasing your background, experience and expertise, is a necessity for every business owner. This often overlooked marketing tool is an excellent way to introduce you and your business to potential clients and possible strategic business partners. Potentially, it might open up opportunities for speaking engagements, radio or television interviews, or a feature print article. While any information about you and your business is helpful, information that is presented in a professional, well-polished manner can make all the difference in how others perceive you. Consider these important points as you craft your own professional biography.

1. One page wonder.

Your professional biography should be a few paragraphs and kept to one page or less. One page is perfect for copying on the reverse side of a handout or flyer. Several paragraphs, left justified make it easier to read and skim.

Top Ten Tips for Writing a Professional Overview or Biography

2. First, second, or third person?

Always write your biography in the third person. That is, refer to yourself by your name or she/he as appropriate. It sounds more professional as it appears that a third party wrote the text. For example, "Alexandra has been featured in the New York Times, Forbes, Newsweek, and Time magazines."

3. Business in brief.

Not only do readers want to know what you do, but also they want to know who you work with - because they might want to work with you! A professional biography should include a sentence or two about your business niche (or niches) as well as the types of clients you serve. A modified version of your 30-second elevator pitch might be perfect.

4. And the winner is....

Make sure that you include a list of awards that you have received. Readers are interested in knowing about your talents and the organizations that recognize you for them.

5. Organizations.

Include names of the organizations, clubs, or associations to which you belong. A reader's interest might be highlighted at seeing that you belong to the same alumni association or professional business group. Again, these connections might possibly lead to some interesting and exciting business opportunities.

6. Certifications and designations.

Include any professional certifications or designations you hold. Make sure you write out their names in full, rather than use abbreviations. Not everyone might know that CMA stands for Certified Management Accountant. And, perhaps, in a different discipline, it might represent something else - like a Certified Materials Analyst. If you no longer hold a particular designation, but it has played a major role in who you are and what you do, don't hesitate to make a reference to it. For example, "Ann is a former Certified Data Processor and spent the last decade as an adjunct faculty member teaching higher mathematics at the University of Colorado, Boulder." Don't include abbreviations of college degrees, like MBAs as it looks unprofessional. The only exception to this would be for a Ph.D. designation.

7. Published?

Have you written any articles, books, e-courses or e-books? Self-published or not, your works add to your level of professionalism and credibility. Showcase them in your biography and you might earn additional royalties in terms of new clients or other opportunities.

8. Did I mention the media?

Have you been a guest on talk radio or television? Were you or your business featured or even mentioned in a newspaper article? If so, readers want to know. Again, these types of "mentions" add to your credibility and presence.

9. Call me any time.

People who want to know about you will read your biography for just that reason. And, if its compelling, rich, and includes the information they're interested, in, they'll want to contact you. Include complete contact information like your title (if any), name, address, telephone, fax, email, and website address. Make it easy to find this information by including it in the last paragraph of your professional overview.

10. Write, rewrite, and do it again.

After you have written your biography, edit, edit, and edit again. You may need to do a dozen or so revisions before you get it just right. Eliminate extra words, use descriptive words, keep the sentences short but varied in length, and write in the third person. Ask some friends to provide input as well. Make sure to revise your biography regularly to keep it up-to-date and refreshed.

Copyright 2004 by Tara Alexandra Kachaturoff.

Top Ten Tips for Writing a Professional Overview or Biography
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Tara Alexandra Kachaturoff is a business consultant, writer, speaker, Certified Guerrilla Marketing Coach and producer/host of Michigan Entrepreneur Television. Drawing on over 15 years of corporate experience, she coaches executives, professionals, and entrepreneurs on business and lifestyle issues and has been featured in print, radio and television. Her websites include http://www.virtualleverage.com, http://www.tarakachaturoff.com, and http://www.michiganentrepreneurtv.com

Sunday, January 20, 2013

Sales Titles For Business Cards - A Matter of Choice Or Necessity?

To differentiate yourself begins with your business card. From the weight of the card, to the color, to the font, to the graphics and to the actual message being displayed is the first opportunity to separate yourself from all those other Gray Suits and truly be the Red Jacket. So right now, grab your card and look at your title. What does it say?

Are you:

CEO? COO? CFO? CIO? CTO Owner? Principal? Customer Service Representative? Business Development Representative? Government and Public Affairs Officer? Creative Designer? Office Manager? Sales Representative? Product Manager? Regional Vice President Or...?

Sales Titles For Business Cards - A Matter of Choice Or Necessity?

Regardless of your title, the question to be asked is how does your title connect to the results that your organizations delivers? The title is truly a limiting differentiator and becomes even less so if the entire business card fails to follow these 4 simple marketing guides.

Attract Attention
How many times does a business card fail to attract attention. It is one of many instead of being one of the few. Some savvy marketing entrepreneurs will spend up to .00 a card to showcase their unique and truly stand out in the crow. Of course, it probably took them years of testing and re-testing until they finally go it right. From a color standpoint, the colors of the card should consciously attract the other person. Research has proven that colors are connected to emotional receptors in our brain. Given that the sales process is all about emotions, make sure your colors are attracting positive attention and not "turning off" potential customers (a.k.a. prospects).

Incite Interest
Does that small piece of paper incite interest? Possibly it is the graphic or maybe the card was one of the few that have been die cut. Color is important within all four guides. However, within this specific guide, the impact of color should be both conscious and subconscious. You want the card to stay with the person even when they are throwing out all the other cards they have collected over the years.

Develop Desire
Now how much desire are you developing within those typical seven (7) square inches? Here once again color is important as well as your overall message. When you can link the results your products or service deliver, then you have a competitive advantage not to mention potentially a unique selling proposition.

Create an Action commitment
The final step is to create a call to action and preferable a commitment to take action. One easy way is to use the back of the card to schedule an appointment because it makes sense to strike when the iron is hot so to speak. Cold calling sales research suggests that you have no more than 20 minutes before a lead becomes ice cold.

The title on your business card can be a choice or a matter of necessity because it all depends upon the overall big picture. There are not hard or fast rules as to whether to include or not include your title. If you are unsure, return to your overall marketing executive summary, your marketing plan and sales goals. Make sure there is alignment between all of these critical elements necessary for business success and not to mention to increase sales.

Sales Titles For Business Cards - A Matter of Choice Or Necessity?
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Absolutely free sales skills assessment by Chicago Sales Coach Leanne Hoagland Smith who helps with sales coaching, leadership to sales management development.

Are the sales behaviors of your team or even yourself where you want them to be? If not, then you may discover an easy read on how to increase sales in this book, Be the Red Jacket in the Sea of Gray Suits, the Keys to Unlocking Sales Success including looking at your individual behaviors.

Thursday, January 17, 2013

Jobs For People With Criminal Records - Because Your Record Doesn't Matter!

Having a criminal record to your name will be a great disadvantage on your part when it comes to finding honest employment. Not many employers will put you on an interview list once they find out that you have a criminal record, no matter how long ago it might have been. You can't blame them, however, as they are merely protecting their and their company's interests. However, this does not mean that you will end up a total failure on the job market. There are a lot of avenues to explore when looking for a job, especially if you have a criminal record.

There are various jobs for people with criminal records, you just need to look for them. One is getting hired in a military capacity. The government is apt to waive any criminal record on your part if you apply for and get hired by the military. Some restaurants looking for staff are also willing to overlook a criminal record if you are honest and forthright enough about it.

You will also be surprised at the number of jobs you can get over the Internet these days. You can work from home or an Internet cafe by freelancing in an area you are an expert in, whether it be website design, transcription, copywriting, or bookkeeping, among many others. All you need is an email address and Internet access.

Jobs For People With Criminal Records - Because Your Record Doesn't Matter!

"Get paid to" or GPT sites that offer payment for your opinions in answering surveys or questionnaires, and participating in market research programs, will hire you without putting you through an interview or grilling you about your criminal record.

These jobs for people with criminal records will enable you to make an honest living without going through the hoops that job applicants usually go through in the job market.

Jobs For People With Criminal Records - Because Your Record Doesn't Matter!
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

To learn more about a popular GPT site, Click Here

Friday, January 4, 2013

Joe Karbo Money Making Techniques That Every Online Writer Needs To Know About

The life of Joe Karbo, the greatest mail order book writer and self-publisher of all time, has some valuable lessons, which will make all the difference between success and failure for any online writer.

Joe Karbo's life is not only a great inspiration but can also be highly instructive to any would-be online writer.

Joe Karbo's Biography And Desperate Online Writers

Joe Karbo Money Making Techniques That Every Online Writer Needs To Know About

Joe Karbo was virtually bankrupt in 1973, the year he wrote and published his famous book, Lazy Man's Way to Riches. It is a fact that many online writers today hardly have anything to show for their efforts. There are those who work very hard in return for a handful of dollars and there are those who cannot even find any assignments online that will earn them even a few dollars. In this group, there has to be those who are desperate and bankrupt. Folks who launched their online writing careers to try and get themselves out of the deep hole they are in.

Joe Karbo's brief biography will prove to you that it can be done. It will also show you exactly how. I admit that that this is quite a loaded statement, especially when you consider the fact that Karbo died before the World Wide Web came along.

Because Karbo was in such a desperate financial situation in 1973, he was keenly aware of a few hard facts. Firstly he needed a product to sell that would give him a very high mark-up, but also one where he could create a selling system for that would generate an endless supply of sales leads and then turn as big a percentage as possible, of those leads into actual sales.

Joe Karbo was to later admit that the 10 dollar paperback that made him rich cost him only 50 cents to produce.

One thing he had going for him was that during his checkered career up to that point, he had developed a keen understanding of human nature. This is the most valuable asset that any writer can have.

There are two possible things that can happen to a desperate person. Either they get very confused unfocused and start running around in circles (sound familiar?). Or they can focus very sharply on one particular thing that they believe will help get them out of trouble. And they then hang on to it, so tenaciously that you will have to kill them first to get them off it. This second option has resulted in many inventions and the pure genius that has birthed many great life-changing ideas.

For Joe Karbo it not only made him rich and famous but he was able to achieve a record that to this day has yet to be broken. Lazy Man's Ways To Riches sold well over 3 million copies without seeing the inside of any book store. It was all sold via mail order.

The Joe Karbo Self-publishing Technique

But let's back-up a little to see how he did it because it will help any online writer to learn something that they can immediately apply to their online writing and self publishing enterprise.

Karbo started off with a single tiny ad (all he could afford) crowded with lots of tiny text. The typical direct marketing ad and the sort of thing that makes any ad designer want to throw-up. Fortunately folks who read his ad did not want to throw up.

Joe Karbo Money Making Techniques That Every Online Writer Needs To Know About
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Christopher Kyalo is a successful online writer and internet entrepreneur. Read the rest of this article at his writer's blog. Order his free email newsletter to get a free copy of his report, What Joe Karbo Would Have Done On The Net To Make A Quick Lazy Fortune From Online Writing. Simply send a blank email to InternetinfoPublishsecrets-subscribe@yahoogroups.com