Copywriting - The Power of a Story

Every good story has a beginning, a middle and an end. Producing sales writing follows exactly the same pattern and this article will show you how.

Headline

This is where it all starts. Your headline has to capture your readers' imagination and therefore should contain or be lead by a benefit:

Copywriting - The Power of a Story

"Miracle White gets stains out first time - and that's a promise!"

When starting a piece like this, it is essential that the beginning of your copy continues the same theme as your heading:

"Tired of washing and re-washing clothes because of stubborn stains? Well, now's the time to take action..."

That is a very cheesy example, but I think it gets the point across.

Beginning

The beginning is where you'll state a problem that needs solving. It will highlight the topic of the writing and gives it purpose. You can also start with something pleasurable - this works well when selling a product that has a desirable effect on the user (i.e. makes them more attractive etc.)

Middle

This is where you have to convince your reader your product is right for them.

You will introduce the product which will solve the problem you highlighted at the beginning of your copy. So continuing the washing power theme, it could go something like:

"Now you can remove all stains first time with Miracle White. Re-washed and extra products will be a thing of the past. Now you just need one product for incredibly clean washing every time."

End

Up to now, we've just been talking about the product and the problem it will solve. Now you can bring in your reader. This section is the call to action - where you tell your reader what to do next:

"Get your free sample now by calling xxxxxxxxx"

So, as you can see, being a copywriter is like being a story teller. Just follow the traditional format for a story and you'll create great copy.

Copywriting - The Power of a Story
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Sally Ormond, Briar Copywriting, is a professional freelance copywriter, SEO website copywriter and advertising copywriting with extensive experience in both B2B and B2C markets.

To have a chat about how she can help you send an email to sally@briarcopywriting.com or call +44(0)1449 779605.